NFTs are unique non-fungible tokens that exist on a blockchain and cannot be replicated or replaced with something else.

Bitcoin and other cryptocurrencies are fungible tokens - trade one bitcoin for another bitcoin. They are identical items.

NFTs are one-of-a-kind which makes them non-fungible. Take the Mona Lisa painting for example. If you traded or sold the Mona Lisa and got The Starry Night, you have something completely different now.

For more information:
https://www.investopedia.com/non-fungible-tokens-nft-5115211

Currently, all the excitement is around using NFTs to sell digital art. However, NFTs can represent any digital items from artwork, music, and even real estate. If it can be stored on the internet, it can be turned into an NFT.

NFTs are secured on the blockchain which makes buying, selling, and trading these assets efficient and less prone to fraud.

All NFTs are backed by smart contracts which allows anyone to validate the ownership and verify the authenticity of the asset. For this reason, NFTs cannot be forged or manipulated.

The blockchain is a decentralized system that tracks all transactions on a digital ledger. The history of ownership and transaction records are kept which makes it difficult to forge or manipulate.

For more information:
https://www.investopedia.com/terms/b/blockchain.asp

Similar to a normal contract, smart contracts lay out the terms of agreement between a buyer and seller. However, smart contracts are self-executing and distributed using the blockchain which makes each transaction more traceable, transparent, and irreversible.

For more information:
https://www.investopedia.com/terms/s/smart-contracts.asp

Trujo is a centralized digital wallet for all your loyalty programs. Collect points and earn rewards from local businesses. As you collect your points, you may have a chance to earn drops which vary between premium rewards, rare collectibles, and exclusive content!

Trujo is built using NFTs and backed by smart contracts. This is beneficial to both businesses and customers because anyone can verify and authenticate each transaction.

Drops can vary between premium rewards, rare collectibles, and exclusive content. As you collect points and earn rewards, you may have a chance to earn drops!

Currently, both Android and iOS devices are supported.

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1. Generate more traffic to your business which equate to a higher revenue per customer

2. Increase business-customer interactions

3. Reduce environmental waste from unused physical cards

For more information:
https://www.bigcommerce.com/ecommerce-answers/how-calculate-cost-loyalty-program-and-why-its-important/